Technical depth to see what's possible. Commercial instinct to know what matters. Finnish, based in Copenhagen.
The gap between good and great is almost always infrastructure. Strategy is the easy part — everyone has a deck; almost nobody has the machine underneath it, the systems that make a small team outrun a big one.
Built a video agency's marketing in a crowded Finnish market with no team and no pipeline, into an engine that turns marketing into leads and sales. Joined early as CMO and partner; built the brand, demand engine and commercial model, and led the sales team where revenue rose 42% year on year. Grew Videolle to Finland's number-one agency in its field and through to acquisition by Sanoma in 2022. 3,500% event ROI; ranked #1 in field 2019; +75% lead growth 2021.
Three agencies (Shape, Move, Bontouch) became one global company of 600+ people. Led the global marketing team through the launch and built the new website, the migration of three companies' martech and data into one stack, and the ways of working that let five markets ship one brand — live everywhere in under twelve months. 130+ media hits; ~300K new website sessions.
A newly merged global company with strong brand but no shared commercial system. Owned the commercial system: directed the global HubSpot rollout across five markets, setting how sales teams use the CRM, manage pipeline and work leads, and shaped marketing into a function that generates qualified pipeline and can prove what it returns. €700K single paid-search lead closed; thousands of qualified leads a year; five market pipelines unified.
Northern Europe's largest app study — 600 apps and 9,000 users across Denmark, Sweden and the Netherlands (latest edition 13,750 users, expanded to Poland). Designed the report and the engine around it: launch events in three markets, the report as a lead magnet, and the data as ammunition for every sales meeting. 330 MQLs and SQLs from the launch events alone; 854 event signups; 1,000+ report downloads; 8.6 event NPS.
A newly launched global agency, a brand philosophy called Forwardism, and the problem every brand has: nobody wants to watch a company talk about itself. Built the content concept that made them watch — skippable in-stream pre-roll, long-form films and short social cuts, the kind of ad people live to skip. They didn't. Built from brand message to content direction. ~50% average view-through on long-form against a 20–30% norm; ~97% completion on short-form; 1.5M+ views.
"Jenna is a take-charge person who can present creative ideas and communicate the benefits. She individually and successfully developed several marketing campaigns and concepts to boost our loyalty and awareness of the momondo brand in Finland. Extremely organized, works independently, and follows through to ensure the job gets done. Jenna was also helpful, inspiring, and motivated everyone around her. I highly recommend her — she would make a great asset to any organization." — Mikala Bagger, Head of Markets, Nordic & English-speaking markets, KAYAK
Framna (formerly Shape), Jun 2022 – Present — Head of Marketing Denmark → Global Head of Growth Marketing. Built the marketing function from scratch at Shape, then led the global marketing integration as Shape, Bontouch and Move merged into Framna, leading a team of 9 across all markets. Produced Northern Europe's largest mobile app study.
Videolle Productions, 2015 – Jun 2022 — Partner & CMO. Built the entire marketing function as the company grew into Finland's leading full-service video agency. Ranked #1 in its field by Kauppalehti in 2019, +75% lead growth and +26% revenue in 2021, acquired by Sanoma Media Finland in 2022. Clients included Coca-Cola, F-Secure, KONE.
momondo / KAYAK, Jan 2018 – Oct 2018 — Marketing Manager & Spokesperson, Finland. Owned growth, traffic and brand awareness for momondo Finland. Led the Open World Awards campaign, activating 130+ influencers via the Ping network at Ping Helsinki (850+ attendees, a top-3 Finnish business event that year); 2,500+ votes, outperforming every other market that ran the same concept.
Various companies, 2006 – 2017 — Marketing & Sales. Key Account Manager at Vilperi Digimediat (Google SMB Premier Partner), Salesperson at Elisa, Team Leader at Marketing Agency Expression (ranked best team leader).
MSc Economics & Business Administration, University of Turku (Marketing, Information System Science, 2012–2018). BBA Business Administration, Turku University of Applied Sciences (2007–2010). Also studied International Marketing (University of Nicosia, Cyprus), Computer Engineering (Kasetsart University, Bangkok), Audiovisual Communication (TAKK, Tampere), and Digital Selling & Service Design (Rastor-instituutti, Helsinki).
Languages: Finnish (mother tongue), English (fluent), Danish (intermediate).
Email [email protected] · LinkedIn linkedin.com/in/jennaperus · Based in Copenhagen.